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The Vision: 🛡️ Every beacon makes us safer. As our network grows, we can integrate live ping alerts into driver GPS systems (Google, Waze, Garmin etc.) to inform drivers before they see you. Share Horsery.com with other riders today!
Horsery®
Introducing Digital Hi-Viz for modern Connected Roads
We love our horses, and we love our rides. The British Horse Society has just celebrated the tenth aniversary of the Dead Slow campaign. They've reached over 5 million people - drivers are getting the message and now we can take this one step further.
You can use the Horsery® website so that your friends and family know where you are when out on a hack, and you can use it to meet with friends at events more easily.
There is also something even more powerful to it...
The Digital Safety aspect of Horsery® lies within a technology called 'V2X', "Vehicle to everything":
We are entering the era of Autonomous (self driving) and Connected Vehicles with 'ADAS' (Advanced Driver Assistance Systems). Modern cars can "talk" with the road, to traffic lights, and to each other. But they don't yet "talk" with horses. You've probably already experienced connected vehicle technology when you've heard warnings like "Lane closure reported ahead" whilst driving.
Horsery® introduces a vital "Data layer" for these connected vehicle systems. By using this beacon, you aren't just tracking a ride; you are lighting a Digital Flare.
V2X promotes extra vigilance for entities with 'Vulnerable Road User' (VRU) Status: We are digitizing the horse and rider, making you visible to the "eyes" of the modern generation of cars.
The "Blind Bend" Shield: Our data will allow GPS systems (Waze, Google, Garmin +more) to alert a driver that a horse is 200m ahead—before they even turn the corner. It is just one more valuable building block for the engineers behind modern connected vehicle systems who need every piece of data they can get to make their system as safe as possible ...So lets give it to them for nothing.
Safety Through Solidarity: The more of us who "Go Live" on the Horsery map, the more the tech giants will want to include us in their safety algorithms. Its an open door - road safety is their highest objective. They want to help us.
Preserve the Sport. Protect the Horse. Connect the Ride.
By using Horsery®, you are helping to ensure that horses remain a safe, respected part of our modern road network. It’s not just a map—it’s our collective safety shield.
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